Our Story

About us

In 1998, I made the leap. I stopped making money for others and started making it for myself.

I’m not going to lie and say it was always easy; it wasn’t.

It was frequently challenging and daunting, especially in those times when you’ve set everything up, and the phone’s not ringing and the emails aren’t coming in.

But as they say (sometimes incorrectly), if you build it, they will come, and now, more than 20 years later, I know I made the right choice.

Our story starts in 1991

So, my name is Erin, and I’ve been teaching since 1991.

Here’s how it started: In the 90’s, I was like many of you now. I had spent a few years living abroad and teaching to pay the bills. When I decided to return to the US (I chose San Francisco to settle down in), I quickly found a job working as a teacher, and started to refine my craft and approach to helping others learn.

I worked for a year or two doing that, throwing myself into the work. Pretty quickly, I saw that our enrollment had increased dramatically, and I wanted to do more to improve their program. I wrote up a fancy proposal, which was quickly rejected. 

But I didn’t let that stop me. I decided to take my plans and start my own company.

That was in 1998.

Since then, I’ve taught literally tens of thousands of students face to face and helped millions online. The tutoring market has changed drastically since then, with established companies shuttering operations and new ones taking their place.

I’ve learned several books’ worth of information along the way, and here I want to share it with you.

Our mission and core values

As an educator, my primary goal has always been to empower the student. Now at a later stage in my career, that has not changed: We cannot be truly successful if we don’t empower others.

What this means in practice: Being honest. Sharing knowledge freely. Focusing on a goal first, and profit second. Making that extra effort to improve another person and in this way, the world. Remembering that you’re participating in shaping the life of another person who trusts you.

I believe that this is what true educators do; if your primary metric of success is your bottom line, I would humbly suggest that education may not be the area in which you want to spend your years, for there will truly be times when you will work for free, lose money on a project, help a family with tutoring at a break-even rate, just because you feel it’s the right thing to do.

Online Learning is the Future of Education

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More than 6 million students are currently in online courses as part of their higher education program

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Almost half of all students enrolled in online courses are educated exclusively through distance education

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85% of students think that online learning is the same or better than the traditional classroom experience

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Start Getting New Knowledge and Experience, Together!

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